Toe River Arts Studio Tour
Master’s Capstone Thesis Project
I have always had a passion for local art, so when it came time to choose my master’s capstone project, I was drawn to the local arts council in my home town — Toe River Arts. Each year, twice a year, Toe River Arts hosts the Studio Tour — one weekend where artists open their studios to the public so they can learn and connect. Using many different mediums and tools, I created a multimedia website that houses all of the the information about the tour in one place.
What I Did:
Connected & communicated with Toe River Arts
Interviewed and filmed more than 30 artists who are on the Studio Tour
Interviewed Toe River Arts employees on camera
Created an intro animation graphic for the videos
Created a website using Wordpress, Elemntor & custom CSS
Created an interactive map of the upcoming Studio Tour stops
Documented the process with the Instagram account @capstonecreation
The Process
In order to document the creation process of my project, I created the Instagram account @capstonecreation. There, I would regularly post photos of each of the artists I had conducted interviews with and a caption about them, their art and their processes.
I decided to use Instagram to document the progress of my project because I think social media is an incredibly important tool and I’m interested in social media strategy and content creation. This gave me insight in running a professional, business-like social media account and social media campaign.
