Toe River Arts Studio Tour

Master’s Capstone Thesis Project

I have always had a passion for local art, so when it came time to choose my master’s capstone project, I was drawn to the local arts council in my home town — Toe River Arts. Each year, twice a year, Toe River Arts hosts the Studio Tour — one weekend where artists open their studios to the public so they can learn and connect. Using many different mediums and tools, I created a multimedia website that houses all of the the information about the tour in one place.

Visit Website

What I Did:

  • Connected & communicated with Toe River Arts

  • Interviewed and filmed more than 30 artists who are on the Studio Tour

  • Interviewed Toe River Arts employees on camera

  • Edited 27 videos about the Studio Tour

  • Created an intro animation graphic for the videos

  • Created a website using Wordpress, Elemntor & custom CSS

  • Created an interactive map of the upcoming Studio Tour stops

  • Documented the process with the Instagram account @capstonecreation


 

The Process

In order to document the creation process of my project, I created the Instagram account @capstonecreation. There, I would regularly post photos of each of the artists I had conducted interviews with and a caption about them, their art and their processes.

I decided to use Instagram to document the progress of my project because I think social media is an incredibly important tool and I’m interested in social media strategy and content creation. This gave me insight in running a professional, business-like social media account and social media campaign.